New Season Jujube Hits Market Priced at 150 Lira Per Kilogram
· NTV Ekonomi

The jujube harvest season has begun in the Sivas, Tokat, and Amasya regions, with the fruit now available on market stalls. The price per kilogram ranges between 100 and 150 lira.
The new harvest season for jujube, a fruit widely cultivated in provinces like Sivas, Tokat, and Amasya, has commenced, with the collected produce now gracing market stalls. The fruit, recognized for its antioxidant properties, attracts consumer interest in both its raw and ripe forms. Hal (wholesale market) tradesman and producer Ferhat Çobanoğlu, noting the acceleration of sales, stated:
Emphasizing the fruit's digestive system benefits, Hal tradesman and producer Ferhat Çobanoğlu elaborated on its advantages:
Jujube, which is exceptionally rich in nutritional value, is finding buyers in the market at a price range of 100 to 150 TL per kilogram. Hal tradesman and producer Ferhat Çobanoğlu highlighted the fruit's high Vitamin C content, offering this assessment:

Consumer demand is reportedly increasing day by day.
Hal tradesman and producer Ferhat Çobanoğlu shared insights into the fruit's phenological structure and its adaptation to regional climate conditions:
Ferhat Çobanoğlu, who also engages in production and consumes the fruit regularly, concluded his remarks:
| Value | Period | Measure |
|---|---|---|
| 100 TL/kg | 2026 | Jujube kilogram base price |
| 150 TL/kg | 2026 | Jujube kilogram ceiling price |
| 3 units | 2026 | Number of jujubes equivalent to mandarins |
| 1 kg | 2026 | Equivalent mandarin quantity |