Citrus Producers React to CarrefourSA's Campaign with Dumping Allegations

September 25, 2026 · GıdaTarım

CarrefourSA's offering of lemons and tangerines at TL 29.90 via its digital wallet has sparked concerns among citrus producers on the verge of harvest, fearing a suppression of market prices.

CarrefourSA's decision to offer tangerines and Meyer lemons at TL 29.90 per kilogram through its digital wallet application, Payfour, between September 25-27, has triggered a strong backlash from citrus producers. According to promotional posters, a total stock of 10,000 kilograms was allocated for both products, with a purchase limit of 2 kilograms per customer. Mehmet Mühür, a citrus producer from Adana who criticized the application, called on authorities to intervene, stating:

Mehmet Mühür emphasized that production costs are increasing daily, noting that a kilogram of lemons or tangerines incurs significant expenses before reaching the shelf. He reminded that besides cultivation costs, there are also expenses for harvesting labor, transportation, and packaging. Mühür stated that the announced sales price of TL 29.90/kg creates a worrying picture for producers. The producer highlighted the risk that these low prices displayed before the harvest season pose to driving down the on-the-tree purchase prices, expressing concern that market price tags are becoming an unfair reference point for traders.

Evaluating the retail aspect of the campaign, Adana-based citrus producer Mehmet Mühür voiced his reaction with the following words:

Mühür stated that citrus fruits are being used as a 'window display' product in stores, and that the implemented strategy effectively places the cost burden on the farmer, while consumers continue to pay normal prices for other items in their basket. Citrus producers in the region emphasize that the limited stock of 10,000 kilograms and the 2-kilogram per person restriction do not provide a lasting benefit to the market; on the contrary, they distort price perception just before the harvest.

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