Branding Issue in Turkish Olive Oil Leads to Value Loss
· GıdaTarım
Turkey, a leading global olive oil producer, struggles to achieve its deserved added value in the international market due to bulk exports.
Turkey, despite its strong position as a global olive and olive oil producer, continues to face branding issues in the international market. High-quality olive oils exported in bulk from the country are packaged under different labels in foreign markets, leading to the value of the local producer's labor being recognized under other countries' brands.
While Spain stands out in the global market with its high production volume and Italy with its gastronomy and tourism advantages, it is emphasized that quality production alone is not enough for Turkish olive oil to reach its deserved position. Sector representatives highlight the imperative for Turkey to create strong international brands that can tell their own story.